SAN FRANCISCO , June 8, 2022 /PRNewswire/ — Salesforce Connections — Salesforce, [NYSE: CRM], the global leader in CRM, today introduced new Customer 360 innovations that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale.
We are in a new world, where companies face mounting pressure to do more with less and navigate a challenging labor market, all while striving to meet consumers’ rising expectations. Changes in data privacy laws make it difficult to meet those expectations and deliver personalized experiences, and a cookie-less future is fast-approaching. Now is the time for companies to build a first-party data strategy that connects, automates and personalizes every single customer interaction across every channel, and the new innovations launching today help them achieve that.
“A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel—in store, via email, or when shopping on social media,” said Lidiane Jones, EVP & GM, Salesforce Digital Experiences. “These innovations help companies tap into the power of automation so they can focus on what matters most—driving productivity and building trusted relationships with customers.”
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.