Oh, Canada! Pluto TV will launch in Cananda this fall, featuring over 100 curated channels and more than 20,000 hours of content, covering a wide range of genres.
Additionally, the Paramount-owned free, ad-supported streaming service will offer a curated slate of Corus Entertainment original programming spanning a variety of genres.
“Corus’ relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of StackTV, the Global TV App, and premium video on demand,” said Greg McLelland, evp and chief revenue officer at Corus Entertainment, in a statement. “The agreement further expands the volume of digital video inventory Corus has to offer, in a premium, brand-safe environment allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming.”
“Pluto TV is committed to further expanding its premium free offering for audiences around the world, and this game-changing partnership with Corus is a testament to that commitment,” said Olivier Jollet, evp and international general manager at Pluto TV. “The upcoming launch in Canada will combine Corus’ incredible local content offering with Pluto TV’s global content and world class platform, positioning Pluto TV to become the leading free ad-supported streaming TV service in the country upon launch in the fall.”