Papercup uses machine learning to, in theory, remove the need for media producers to spend hours recording appropriate-sounding audio dubbing for international releases.
The startup has used content from Sky News, among others, to demonstrate how its technology can automatically dub spoken language into Spanish, Portuguese and French, with the added benefit of the resulting audio actually sounding like it was spoken by a real human.
The CEO cited Netflix’s hit series Squid Game, originally filmed in Korean, as proof that “people will watch content created anywhere, in any language, if it is entertaining and interesting. This is why the sector is so primed for growth”.
Supporting Papercup’s audio dubbing service is lead investor Octopus Ventures, along with participation from Local Globe, Sands Capital, Sky and Guardian Media Ventures, Entrepreneur First and BDMI.