October 4, 2022
Grocery chain Empire joins ownership group behind Scene+ loyalty program

Grocery giant Empire Company Ltd. is moving forward with a new loyalty program after becoming a co-owner of the Scene+ program operated by Cineplex Inc. and Scotiabank.

The three parties announced the new partnership on Tuesday. The theatre operator and bank said the addition will allow Scene+ members to earn and redeem points at the majority of the grocer’s supermarkets, including Sobeys, Safeway, Foodland, IGA, FreshCo, Needs, Thrifty Foods, Les Marches Tradition, Rachelle Bery and Lawtons Drugs

Scene+ allows cardholders to rack up points when purchasing movie tickets from Cineplex, meals from Recipe Unlimited Corp. restaurants including Swiss Chalet and Harvey’s and when banking with Scotiabank. The points can be redeemed for purchases made with these businesses and others.

The deal could make the program more lucrative because it broadens the roster of retailers Scene+ can be used at and exposes all of the owners to Empire’s customers, a consumer base that makes frequent shopping trips.

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