September 30, 2022
Amazon's new virtual try-on lets you see if the shoe fits using your phone (VIDEO)

The online retailer announced a new feature called Virtual Try-On for Shoes, which allows shoppers to see how a new pair of kicks might look on themselves from every angle using their phone’s camera.

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president of Amazon Fashion, in a statement.

Our latest innovation, Virtual Try-On for Shoes, lets you try on shoes from the comfort of your home or on the go. https://t.co/JkTNWMN2E5 pic.twitter.com/Clc3c1uW8m

Customers in Canada and the US can now browse and “try-on” thousands of sneaker styles from brands like New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics and Saucony.

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