Amazon’s newest virtual shopping tool is making it easier to see how a pair of shoes will look on your feet from all angles before buying them. The online retail giant has added a new interactive experience (opens in new tab) called “Virtual Try-On” to its mobile shopping app on iOS.
The feature uses augmented reality to let shoppers try on a pair of sneakers virtually. In addition to shoes, the AR shopping feature is also available for eyewear and T-shirts. Amazon says the goal is to inform consumers’ buying decisions while also helping brands showcase their products.
You’ll see the AR feature in a wide variety of brands, including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. When you use the Amazon app for shopping, the Virtual Try-On button will appear on the detail page beneath eligible products. When you tap on the button, you’ll be asked to point your smartphone’s camera at your feet.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are.”