September 26, 2022
Oura has made a gold-laced Gucci smart ring, and it's ludicrously expensive

Oura has teamed up with Gucci to produce the Gucci x Oura Ring, a special-edition version of the Oura Ring that’s painted black, laced with 18 karat gold, and priced at $950 (about AU$1,300) and £820 in the UK. 

Oura says the Gucci x Oura Ring is set to “deliver all of Oura’s research-grade technology, personalized guidance, and insights in a new ring design, exquisitely crafted with Gucci’s legendary style”. In other words, it’s got all the functionalities of the Oura Generation 3 in a shiny new design, including its seven temperature sensors which measure biometric data 24 hours a day, and its sophisticated sleep tracking capabilities. 

It doesn’t bring any new smart features or functionality; this is is simply a blinged-up version of the fitness tracker ring, which is usually priced at $299 (if you’re in the UK or Australia it’ll cost you around £229 or AU$420, plus shipping, to get one). 

The Gucci x Oura Ring is based on the black Generation 3 smart ring, embellished with 18 karat gold trim and an embossed gold logo of Gucci’s signature interlocking Gs. The final finishing touch is the addition of $650 to the price tag.

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