Eating while acting is likely a skill that’s harder than it appears, especially when you think about having a camera in your face while you try to recite lines and chew in not-gross ways. Kim Kardashian is the latest member of the famous family to find themselves the subject of food-based ridicule — see also: Kendall Jenner’s “tragic” cucumber-cutting debacle — after a new ad from Beyond Meat seemed to expose Kardashian’s lack of skills in the area of fake-eating. However, after facing backlash for seemingly not actually eating any of the products that she was advertising, The Kardashians star was apparently exonerated when Beyond Meat whipped out the receipts.
Kim Kardashian partnered with Beyond Meat as the company’s new Chief Taste Consultant, and its latest promotion shows the reality star sampling a number of different plant-based products, including burgers, meatballs, sausage and chicken nuggets — all of which she was seen “chewing,” but without taking any bites. Fans commenting on the ad on Beyond Meat’s Instagram quickly responded to the amusingly awkward edit, with comments saying the food must have been “so good you don’t even have to eat it.” Not so fast, though, sayeth the burger brand, who responded to the backlash with stills from the shoot:
Now, there’s no video footage of Kim Kardashian actually eating the Beyond Meat products, but a couple of the photos do seem to show her mid-bite, implying some of the food made it into her system. One has to wonder if there are other shots where she’s just a mess of crumbs and condiment splooshes, but Beyond Meat is legally required to keep those out of the public’s view. Probably not.
The post is likely a direct response to the fan feedback, as the caption states “for everyone asking,” she did, in fact, eat the burger. You can’t blame the fans for their reaction though, because the ad was kind of awkwardly cut to only imply bites were being taken, and the Skims founder was putting in work to look like she was actually chewing this not-bitten burger: