The global mobile analytics market size was valued at USD 3.9 billion in 2021, and it is estimated to reach USD 22.0 billion by 2030, registering a CAGR of 24.2 % from 2022 to 2030. Understanding user behavior is the goal of mobile analytics, which aims to increase engagement, conversion, and retention. Mobile analytics covers the mobile web and native iOS and Android apps. Various tools are available on the market, depending on the use case, to assist companies in understanding how users interact with their mobile applications.
These use cases can be classified into multiple categories such as marketing analytics (user acquisition and conversion), product analytics (user engagement and retention), and performance analytics (application performance, i.e., load times, errors, and crashes). Mobile analytics typically track page views, visits, visitors, source data, strings of actions, location device information, login/logout, custom event data, etc.
Further, mobile analytics, which depends on apps, is far more convenient and accurate than traditional web-based analytics platforms. As most mobile analytics tools rely on an SDK to track user activity, vendors can track custom events using a variety of codes, depending on the operating system.
Mobile analytics solutions are useful in identifying the meaningful patterns in data exclusively generated from mobile sources such as mobile platforms, mobile applications, and mobile internet browsing. In the current market scenario, various organizations use mobile analytics to describe different types of data discovery.